Julie Abrams

Scrappy Kimberly says: What’s the most efficient way to help ALL human beings on this planet? Help women! Help a woman and you can be pretty sure she’ll help other people around her. Julie’s organization has a proven ROI that would make a Fortune 500 executive green with envy—returning $30 to the local economy for every $1 invested. Where else can you invest US$1 and get 30 times your initial investment returned in taxes paid, wages increased, standard of living improved, and spirits raised? The Women’s Initiative is transforming the planet for the better, one determined woman-owned business at a time. That’s why I say, “Scrappy Julie Rules!”

Author – Julie Castro Abrams, CEO, Women’s Initiative for Self Employment

After owning my own business and 20 years of non-profit experience, I proudly lead Women’s Initiative for Self Employment as its Chief Executive Officer. I am passionate about issues surrounding women and economic power. It is an honor to be the recipient of the Community Leader of the Year Award from Leadership California, to be named among San Francisco’s “Most Influential Women,” and to be recognized by the League of Women voters as a “Woman Who Could Be President.” I earned my B.A. from Northwestern University and completed graduate studies in Social Service Administration at the University of Chicago. I currently live in Novato with my husband and two beautiful children.

“Baby you can do it, if you believe you can. If not, just fake it—it works almost as well!” – Anonymous

Read a sample of Julie’s chapter from the Scrappy Women in Business book here.

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