How Female Entrepreneurs Can up Their Game With Tech Skills By Avery Taylor Phillips


If you’re not learning, you’re already falling behind. Being an entrepreneur is no walk in the park, especially if you’re a woman. The need for more entrepreneurs in the U.S. is undisputed, and though the rewards and benefits of entrepreneurship are enough to put in the effort, you need an extra edge if you want to be successful.

That’s where the tech industry comes in. Technology is everywhere; there’s no escaping it. Instead of fighting it or just learning the bare minimum, why not embrace this field and go all out? This male-dominated industry is ripe for the influence and innovation only a woman’s perspective can bring.

Tech jobs cannot be filled fast enough and many companies bemoan not being able to find enough qualified workers. Through technology, your entrepreneurial options become endless. All you have to do is take advantage of them.

Beauty and the Tech

Believe it or not, women were the pioneers of the tech industry. At one time, they even outnumbered men in this field. In the past, many women gravitated towards majoring in math, giving them the knowledge and skills that were necessary for computer science.

Women such as Jean Jennings Bartik and Grace Hopper made great advancements in this field, though they weren’t given much credit. Perhaps the lack of known female role models in technology was what led to the eventual decline of women in computer science occupations.

Many tech firms now only sport a 30 percent female employment rate. It was around the late 1980s when female computer science majors dropped below 20 percent. Before that, 40 percent of computer science majors were women.

What caused this decline? During this time, personal computers were on the rise. Steve Jobs and Bill Gates were all over the news, and people took notice. Soon, computers were associated solely with boys and men.

Male students became the top picks of schools with technology programs, and women were left to pursue other degrees. However, things are changing now that the gender gap is becoming a more recognized issue in public discourse.

Tech 101

So now you have an interest in tech, but what exactly do you focus on? There are so many fields in technology to explore, and although you can’t really go wrong with any of them, here are some tech skills entrepreneurs must have to succeed:

  • Coding: learning some coding basics can do wonders for your website. HTML and CSS dictate how your site looks and works. Java and Python are other options to look into as well.
  • Big Data: Being able to analyze large sets of data and derive patterns from that data is an incredibly useful skill to have. Big data analysis can help you narrow down a target audience and inform business decisions, not to mention getting a leg up on the competition.
  • Online Accounting: Every business needs to keep their finances in order, including yours. Find an accounting software that offer billing and receipt tracking features and anything else your specific business requires.
  • The Cloud: As technology advances, more and more signs are pointing towards data storage in the cloud. That being said, you’re gonna need to learn how to use Google Drive and Dropbox (both are great timesavers and lifesavers). It makes sharing and storing content much easier.
  • Graphic Design: The saying “don’t judge a book by its cover” definitely does not apply to the website of a new business. How your website looks design-wise can be as important as the business itself. Bad website and logo design can be enough to deter many potential customers. So effective content marketing graphics with Photoshop and Illustrator is a must.
  • Mobile: More likely than not, there’s probably a cellphone on your person right now. That being said, you need to make sure your business is easily accessible on peoples’ phones. Once your website is optimized for mobile users, your business will be accessible to a much wider audience.
  • Email: Email is one of the most important tech skills you can have. It is one of the quickest and easiest ways of communication and can be made even more efficient by learning shortcuts and employing automated emails.
  • Social Media: Social media skills are also a necessity to have when trying to get the word out about your business. The benefits of sharing media (such as video) for your business are numerous. You can gather a multitude of useful information from social media free of charge. Plus, it’s a way to better connect with your customers as well.

Tech Savvy Education

As mentioned before, a career in tech entails a lifetime of learning. Fortunately, there are many routes one can take to gain a better understanding of computer science. There are plenty of free resources, such as tutorials, blogs, ebooks and workshops, that are available to gain a basic understanding of a particular subject.

To get a more in-depth education, it’s best to go to school and major in a degree such as computer science. Whichever path you decide to take, it’s best to set some goals for yourself. It’s important to reach the goals you set to not only boost your confidence, but also to grow personally.

The opportunities for entrepreneurial growth are at its peak, especially if you are a woman. A female perspective is much needed and desired in this industry. Instead of waiting and letting this opportunity pass you by, take the initiative and become the newest pioneer in tech.

ABOUT THE AUTHOR:
Avery Taylor Phillips – Avery is a freelance human being with too much to say. She loves nature and examining human interactions with the world. Comment or tweet her @a_taylorian with any questions or suggestions.  Check out her blog on https://www.equities.com/user/AveryTaylorPhillips

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5 Online Resources to Help You Save Money

Written by Sarah Jacobs of Leap.

Quote: Imagination creates a dream, faith turns it into a reality

Story: Saving money and controlling your expenses can be a difficult thing to do if you don’t have a system for planning and documenting how much money comes in to you and what you need to spend it on. To help you in keeping track of your finances, here are five online resources that you can use. These apps can be downloaded to your smartphone and tablet for easy and regular access. Continue reading

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Simple Tweaks That Will Boost Your Productivity When Working from Home

Contributed article in our business series. Enjoy! – Kimberly

Whether it is running your own home business or working remotely for a large corporation, working from home is almost always a great thing. I say almost because it can also be very challenging. There are more distractions to deal with when you’re working from home. Remaining productive can also be difficult with the temptations you have around you.

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Worry not, because these challenges are easy to deal with. You can stay productive and enjoy the perks of working from home with these simple tweaks. Let’s have a look, shall we? Continue reading

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Time Management Quiz: Do You Have Time for This? Rate Yourself by Kathryn McKinnon

Time Management Quiz: Do You Have Time for This?
Rate yourself on your ability to accomplish the following:

I have time for creative or strategic thinking.
I stay focused on one thing at a time.
I have time to do what I enjoy most.
There is meaning and significance to my work and my life.

I feel connected to my company’s mission and purpose.
I am connected to my own life’s purpose.
I have opportunities for learning and growth.
I have time to do my best work.
I minimize interruptions and distractions.
I schedule time for my highest priorities.
I have systems in place to manage my time successfully.
I stay positive throughout the day.
I maintain a sense of energy throughout the day.
I understand what it takes to be successful at my job.
I balance my work and personal life.
I disengage from work.
I build healthy boundaries with my time.
I manage perfectionism and minimize procrastination.

If you don’t have the ability to accomplish the items from this Quiz, then what do you have time for and how do you spend your time?

Demand for our time is exceeding our capacity, draining us of the energy we need to bring our skills, talents and sense of purpose to our lives. Increased competitiveness, a leaner work force and a requirement to do more with less are adding to the pressures. The rise of digital technology is exposing us to an unprecedented flood of information and requests we feel compelled to respond to 24/7.

The truth is that we always have time for what’s most important to us. How do you  prioritize your day?

If you can’t accomplish as much as you want, especially when time and quality are of the essence, begin by tracking your time to notice how you’re prioritizing your work and tasks. You’ll start to notice patterns and unproductive habits, what distracts you, what interrupts you, the choices you’re making with your time and what gets you off track. Once you know this, you can begin to make better choices with your time. If you don’t track your time, you’ll never know what’s getting in the way of your productivity.

Or if you’re Stressed, Frustrated and Overwhelmed…

…You’re not sure how to get started, and you’re ready for executive coaching, I’d love to be the one you reach out to for help solving your time management issues and challenges.

Contact me at support@Kathryn-McKinnon.com for a complimentary Discovery Session to identify your biggest time management issue and uncover steps you can take to solve your issue.

ABOUT THE AUTHOR:

Kathryn McKinnon, a Harvard Business School and Fortune 500 Executive Coach, Time Management Expert, Bestselling Author of Triple Your Time Today on Amazon, Speaker, Seminar Leader and CEO of McKinnon & Company dedicated to helping executives, professionals and business owners reduce the chaos and stress, add order and structure to the day, boost energy and explode productivity to achieve the best results with your time. https://www.Kathryn-McKinnon.com

 

 

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7 Side Hustles for Busy People Who Want to Earn Extra Cash

Contributed article in our business series. Enjoy! – Kimberly

To some people, this is referred to as “moonlighting”. Other people tend to call it their “hobby that pays”. It doesn’t matter what you happen to call your side hustle, it isn’t simply something that will allow you to bring in a bit more cash. Your side hustle can actually be a quite valuable addition to your current career. It can give you the connections and skills that otherwise, you would never acquire. Let’s take a quick peek at some of the side hustles you can do that can earn you that extra money you need.  Continue reading

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Women in Business – The Legal Art of Self-Defense

Contributed article in our Women’s Health series. Enjoy! – Kimberly

There was a time when women were called the “weaker sex” or the “fairer sex,” both implying that she was too weak to do much about defending herself if the need should arise.

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Things have changed greatly in the past few decades and women are now better armed than many men and can fend for themselves with the right set of ‘tools.’ If you are a woman in business, chances are at some point in your career some ill-advised robber will try to attack you for perceived money or goods they think you might be carrying. Why not focus on learning the totally legal art of self-defense? Continue reading

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Body Intelligence – A New Competitive Advantage for Leaders and Decision Making

Written by: Marie-Jeanne Juilland

 

I remember this scenario all too vividly: After a year of intense effort and anticipation, our company painfully pulled the plug on its IPO bid in 2001. The “bubble” had burst.  We had missed the window.

As a member of the executive team, I sat in an offsite turning things upside down, mapping out our stay-alive strategy. All the data had pointed to an IPO win. Was it just a case of bad market timing? Or was there something we could have done differently – some information we had missed along the way?

Along with most leaders who’ve experienced anything on the magnitude of an IPO “miss,” I’d have to say the answer was a bit of both. However, in the years since that IPO experience – as a leader and then as an executive coach – I’ve discovered an additional factor that I feel was sorely missing in our team’s decision making.  I call it “body intelligence,” aka “BQ.”

Common belief says focus on the facts and data.  That’s leveraging “IQ.”  Common belief also says “trust your gut,” or “it’s gut check time.”  That’s BQ.  Continue reading

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10 Powerful Tips to Write and Sell Your First eBook (SBO) by Scott D.

There are a lot of writers who have succeeded in publishing an e-book. This was not an easy feat though. They had to go through a lot just to come up with something interesting that people would want to read. There were others who have tried publishing an e-book but ended up with failure.

If you are planning to write an e-book for the first time, you need to make sure that you gather your ideas first. People don’t want to read disorganized thoughts or just simple rambling words that don’t make sense. Just because you are an expert in a specific area does not mean you can easily convey your thoughts. You have to tie those words together and arrange them first before people will appreciate what you have written. This will make your e-book more appealing.

Once you are done brainstorming and identifying what to put on the e-book, it is time to start writing. Make sure that you don’t just give information that people already know. Use your unique personal experiences to share with them something that they don’t know yet. This makes it easier for them to like the e-book.

Eventually, if you have succeeded in writing an e-book, you can come up with more e-books in the future and people will still buy what you offer. We have gathered the best tips for you through the image below so that you won’t have a hard time writing an e-book now.

10 Powerful Tips to Write and Sell Your First eBook (SBO)

           

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5 Tips for Older Adults During Tax Season

Photo by: Pixabay.com

Does the word “taxes” make you cringe? Do you have April 18th circled in thick, red marker on your calendar? Tax season doesn’t have to be stressful. Before you roll your eyes in disbelief, let’s review the facts. For those who are over 50 years of age, you are well-experienced in this time of year. You have been through enough of them to know what things to avoid and what things to research. However, it never hurts to take a second look at  the world of income tax to make sure you are in the know this season. As things are constantly changing, let’s review just a few points to keep in mind while you conquer this tax season:

1 – Know Before You Go

Are you familiar with the tax benefits that are available to you? If not, do some research before handing your well-earned money over to anyone else. There are very knowledgeable professionals available to help you (not to mention 1099 software, W2 Software, E-File software, and payroll software), but no one knows your situation better than you. For example, did you know that once you retire if you withdraw money from your ROTH IRA, you do not have to pay taxes on that money? Make sure you are well-informed in all of your applicable deductions before you seek help from someone else or file on your own.

2 – Don’t Pay a Fee If It Can Be Free

Beginning at age 50, you have the opportunity to obtain free help when filing your taxes. Instead of paying out of pocket or paying a percentage of your refund, head to an AARP or TCE volunteer who can help you file your taxes at no additional cost to you. AARP and the IRS certified TCE volunteers are located in cities all over the country, and in some cases, they are reimbursed for their expenses, so that you can be provided with some of the best free help there is!

3 – Have Fun With Your Refund

Alright, maybe our definition of “fun” varies a little from what you may be thinking. Financial stability is probably one of the most relieving, and yes “fun,” things you can do. Use your refund check to pay down your debt, invest it into a promising company, or save it in an emergency fund. Smart financial pre-planning will help you navigate your cash-flow now so that you can enjoy the years to come.

4 – The Medical Bills You’ve Paid Are Just a Deduction Away

Medical bills are expensive; you shouldn’t have to feel the weight of those more than once. Did you know you can claim those expenses when you file your taxes? If you or a dependant uses a medically issued device such as a wheelchair, or if you pay for a nursing home, you may find that to be an advantage during the tax filing process.

5 – Before Your Check Is Spent, Save 25 Percent

If you own a small business to help supplement your social security income, make sure you know which tax bracket you will be responsible for. It is good practice to hold back roughly twenty-five percent of each sale you make, so that you will be able to cover your taxes at the end of the year, without making an unexpected dent in your income.

This can be the most stress-free tax season you have ever experienced. Stay informed about the ins and outs of your tax requirements and stay prepared for your future. Whether you are just coming into retirement or you are a seasoned, senior tax-payer, use these tips to allow your money to benefit you in the years to come.

ABOUT THE AUTHOR:
Julie Morris – Ms. Morris is a life and career coach who strives to help others live the best lives that they can. She believes she can relate to clients who feel run over by life because of her own experiences. She spent years in an unfulfilling career in finance before deciding to help people in other ways.
Juliemorris.org | jmorris@juliemorris.org

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Introducing Siren Song California … for a Sound Life

Founders Captain Charles Buckner and his very scrappy First Mate, Dr Diane Pennica (inventor of Genentech’s Heart Attack and Stroke drug t-PA, have together launched Siren Song California, a Community Outreach Program in Southern California. Visit their website at http://sirensongca.org/.

Siren Song California’s mission is to leverage the extensive boating network in Southern California to provide a free day of sailing on the ocean (Sound Life Event) to health-challenged individuals, their families and caregivers, and youth development organizations (Siren Song’s VIPs).  Sponsors help provide the boats and meals needed for the VIP Sound Life events.

Captain Charles & First Mate Diane

VIP organizations include Southern California hospitals, veterans groups, human services and local youth development groups.  Sound Life Events are scheduled to start in April, 2017, and support VIPs from Olive Crest olivecrest.org and the Marine Corps League – Southcoast Detachment.

The First Annual Siren Song Regatta will be held off Dana Point Harbor, with four VIP Sound Life Boats included in the race, followed by a VIP awards/recognition ceremony and dinner for all racers and Siren Song sponsors at the Dana Point Yacht Club.

Additional Sound Life events are being scheduled throughout the year.  These events will culminate with a Year-In-Review Banquet to share VIPs’ experiences and highlight planned events for the coming year.  The banquet will include the Founder’s Award presentation to recognize Siren Song’s most active and generous contributor(s).

Siren Song California … for a Sound Life

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