How Female Entrepreneurs Can up Their Game With Tech Skills By Avery Taylor Phillips


If you’re not learning, you’re already falling behind. Being an entrepreneur is no walk in the park, especially if you’re a woman. The need for more entrepreneurs in the U.S. is undisputed, and though the rewards and benefits of entrepreneurship are enough to put in the effort, you need an extra edge if you want to be successful.

That’s where the tech industry comes in. Technology is everywhere; there’s no escaping it. Instead of fighting it or just learning the bare minimum, why not embrace this field and go all out? This male-dominated industry is ripe for the influence and innovation only a woman’s perspective can bring.

Tech jobs cannot be filled fast enough and many companies bemoan not being able to find enough qualified workers. Through technology, your entrepreneurial options become endless. All you have to do is take advantage of them.

Beauty and the Tech

Believe it or not, women were the pioneers of the tech industry. At one time, they even outnumbered men in this field. In the past, many women gravitated towards majoring in math, giving them the knowledge and skills that were necessary for computer science.

Women such as Jean Jennings Bartik and Grace Hopper made great advancements in this field, though they weren’t given much credit. Perhaps the lack of known female role models in technology was what led to the eventual decline of women in computer science occupations.

Many tech firms now only sport a 30 percent female employment rate. It was around the late 1980s when female computer science majors dropped below 20 percent. Before that, 40 percent of computer science majors were women.

What caused this decline? During this time, personal computers were on the rise. Steve Jobs and Bill Gates were all over the news, and people took notice. Soon, computers were associated solely with boys and men.

Male students became the top picks of schools with technology programs, and women were left to pursue other degrees. However, things are changing now that the gender gap is becoming a more recognized issue in public discourse.

Tech 101

So now you have an interest in tech, but what exactly do you focus on? There are so many fields in technology to explore, and although you can’t really go wrong with any of them, here are some tech skills entrepreneurs must have to succeed:

  • Coding: learning some coding basics can do wonders for your website. HTML and CSS dictate how your site looks and works. Java and Python are other options to look into as well.
  • Big Data: Being able to analyze large sets of data and derive patterns from that data is an incredibly useful skill to have. Big data analysis can help you narrow down a target audience and inform business decisions, not to mention getting a leg up on the competition.
  • Online Accounting: Every business needs to keep their finances in order, including yours. Find an accounting software that offer billing and receipt tracking features and anything else your specific business requires.
  • The Cloud: As technology advances, more and more signs are pointing towards data storage in the cloud. That being said, you’re gonna need to learn how to use Google Drive and Dropbox (both are great timesavers and lifesavers). It makes sharing and storing content much easier.
  • Graphic Design: The saying “don’t judge a book by its cover” definitely does not apply to the website of a new business. How your website looks design-wise can be as important as the business itself. Bad website and logo design can be enough to deter many potential customers. So effective content marketing graphics with Photoshop and Illustrator is a must.
  • Mobile: More likely than not, there’s probably a cellphone on your person right now. That being said, you need to make sure your business is easily accessible on peoples’ phones. Once your website is optimized for mobile users, your business will be accessible to a much wider audience.
  • Email: Email is one of the most important tech skills you can have. It is one of the quickest and easiest ways of communication and can be made even more efficient by learning shortcuts and employing automated emails.
  • Social Media: Social media skills are also a necessity to have when trying to get the word out about your business. The benefits of sharing media (such as video) for your business are numerous. You can gather a multitude of useful information from social media free of charge. Plus, it’s a way to better connect with your customers as well.

Tech Savvy Education

As mentioned before, a career in tech entails a lifetime of learning. Fortunately, there are many routes one can take to gain a better understanding of computer science. There are plenty of free resources, such as tutorials, blogs, ebooks and workshops, that are available to gain a basic understanding of a particular subject.

To get a more in-depth education, it’s best to go to school and major in a degree such as computer science. Whichever path you decide to take, it’s best to set some goals for yourself. It’s important to reach the goals you set to not only boost your confidence, but also to grow personally.

The opportunities for entrepreneurial growth are at its peak, especially if you are a woman. A female perspective is much needed and desired in this industry. Instead of waiting and letting this opportunity pass you by, take the initiative and become the newest pioneer in tech.

ABOUT THE AUTHOR:
Avery Taylor Phillips – Avery is a freelance human being with too much to say. She loves nature and examining human interactions with the world. Comment or tweet her @a_taylorian with any questions or suggestions.  Check out her blog on https://www.equities.com/user/AveryTaylorPhillips

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Time Management Quiz: Do You Have Time for This? Rate Yourself by Kathryn McKinnon

Time Management Quiz: Do You Have Time for This?
Rate yourself on your ability to accomplish the following:

I have time for creative or strategic thinking.
I stay focused on one thing at a time.
I have time to do what I enjoy most.
There is meaning and significance to my work and my life.

I feel connected to my company’s mission and purpose.
I am connected to my own life’s purpose.
I have opportunities for learning and growth.
I have time to do my best work.
I minimize interruptions and distractions.
I schedule time for my highest priorities.
I have systems in place to manage my time successfully.
I stay positive throughout the day.
I maintain a sense of energy throughout the day.
I understand what it takes to be successful at my job.
I balance my work and personal life.
I disengage from work.
I build healthy boundaries with my time.
I manage perfectionism and minimize procrastination.

If you don’t have the ability to accomplish the items from this Quiz, then what do you have time for and how do you spend your time?

Demand for our time is exceeding our capacity, draining us of the energy we need to bring our skills, talents and sense of purpose to our lives. Increased competitiveness, a leaner work force and a requirement to do more with less are adding to the pressures. The rise of digital technology is exposing us to an unprecedented flood of information and requests we feel compelled to respond to 24/7.

The truth is that we always have time for what’s most important to us. How do you  prioritize your day?

If you can’t accomplish as much as you want, especially when time and quality are of the essence, begin by tracking your time to notice how you’re prioritizing your work and tasks. You’ll start to notice patterns and unproductive habits, what distracts you, what interrupts you, the choices you’re making with your time and what gets you off track. Once you know this, you can begin to make better choices with your time. If you don’t track your time, you’ll never know what’s getting in the way of your productivity.

Or if you’re Stressed, Frustrated and Overwhelmed…

…You’re not sure how to get started, and you’re ready for executive coaching, I’d love to be the one you reach out to for help solving your time management issues and challenges.

Contact me at support@Kathryn-McKinnon.com for a complimentary Discovery Session to identify your biggest time management issue and uncover steps you can take to solve your issue.

ABOUT THE AUTHOR:

Kathryn McKinnon, a Harvard Business School and Fortune 500 Executive Coach, Time Management Expert, Bestselling Author of Triple Your Time Today on Amazon, Speaker, Seminar Leader and CEO of McKinnon & Company dedicated to helping executives, professionals and business owners reduce the chaos and stress, add order and structure to the day, boost energy and explode productivity to achieve the best results with your time. https://www.Kathryn-McKinnon.com

 

 

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

An Inspiring Story of a Woman Who Founded Fund-A-Need

semaMy name is Sema Tosun and I’m the president & founder of Fund-A-Need, a non-profit that focuses on helping low income seniors in San Mateo County. Fund-A-Need provides resources, education, money, goods, and items to low income seniors. I founded Fund-A-Need in February of 2014. I am also the owner of Trapeze restaurant in Burlingame, California, for over 12 years. Recently I gave up my banking & finance career of over 22 years to devote 100% of my time to  the growth of Fund-A-Need.

I was born in Turkey and came to the United States with my family at the age of seven. As a child, adjusting to America was very difficult. I was often bullied by my peers, and it was challenging, but I was fortunate to have such supportive family and friends. I am proud to be both a US Citizen as well as a Turkish Citizen. Continue reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Investing In Fashion Brands

question-mark-man-suit-1My friend’s been doing workshops for some globally known fashion brands recently, so I became interested in what’s happening in the world of fashion. This guest post surveys the fashion industry from an investment standpoint. Enjoy! – Kimberly

In a world of fashion, there is no doubt that there are some names which have been able to make a big difference when compared to others. They have perhaps done something extra which has helped them to move one level up as far as the market, customer acceptance, revenue and other such factors are concerned. Hence, it would be interesting to find out more about a few fashion brands which have done exceedingly well as far as the year 2016 is concerned. They could set the benchmarks not only for this year but also for the next few years.
Continue reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather