Carole Amos

Scrappy Kimberly says: What’s my favorite Scrappy trait possessed by Carole Amos? She’s got a razor sharp wit and the courage to use it! Sure, lots of people think of clever things to say a couple of hours after an opportunity presents itself. But Carole is one of those gifted people who can see the preposterousness of a situation real-time, and provide insightful commentary that dispels the foggy thinking typical of mere mortals. Illusions vanish as she says what others only dare to think.

Author – Carole Amos,Consumer and Business Marketing: Partner Development, Channel Marketing, Sales Enablement

I love working with high-tech products. There’s nothing more fun than helping a product develop out of an idea to become a real-life problem solver for customers. Spanning the techies and intuitive types, from engineers to sales people and everyone in between, is delightful. My first career was software engineering; the second, product marketing. After a few years as a consultant, I am now developing sales channels for my clients.

I believe that successful businesses are made through early customer feedback, and that iterative processes are the most efficient. Your business plan never survives your first engagement with your customer. You may think you know what the customer needs, wants, and will do with your product, but you are likely to be surprised by what they think when you get out and talk with them. Many products veer from their original plan once their creators engage with prospective customers.

I believe that customer feedback, early and often, is crucial for success.

“Life is a banquet, and most poor suckers are starving to death.” – Rosalind Russell

Read a sample of Carole’s chapter from the Scrappy Women in Business book here.

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