3 Ways to Inspire and Engage Your Audience

Contributed article in our business series. Enjoy! – KimberlyYou can market your business all day, but if you’re sending your audience to snoozy town, then nobody will be going anywhere fast. 

Let’s face it: business can be boring! Say it aloud and remove its power over you! There is a lot about corporations and jobs that are just truly mind-numbingly dull, and it’s to be expected to a degree here and there. 

What’s not okay, though, is this consensus leaking through to your target audience. They need to be inspired, engaged, and ready to purchase, thinking you’re the best thing since sliced bread wherever possible. 

Therefore, here are 3 ways to inspire and engage your audience. Continue reading

What to Know About Working Overseas for the Long-Term

Contributed article in our business series. Enjoy! – Kimberly

There are few life events more exciting, stressful and potentially rewarding than starting a new career in a different part of the world. The thrill of exploring new locales, meeting different people and finding out about the unique elements of different cultures, cuisines and continents is very alluring.

However, leaving your home and starting over elsewhere can be quite challenging, both mentally and logistically. From relocating your possessions and securing a residence to making new friends and juggling legal concerns, there is much to consider when moving internationally.

Here are some key points you need to know about how daily life will change when working overseas for the long-term.Continue reading

Happy DRJ App for Children Diagnosed with Autism

We are delighted to host this guest post in support the the wonderful work that Dr. Dustow is doing. Enjoy! – Kimberly

I’m Dr. Jennifer Dustow, a Cognitive Behavioral Learning Specialist who have been working with children diagnosed under the autism spectrum for over 17 years. One of the devastating aspects regarding autism is the cost for treatments. After many years of repeatedly witnessing families being financially drained, bankrupted and forced to stop much needed treatments, I just knew I needed to do something.

So in order to assist families, I decided to create an app both in Apple and Android that is simple to use, very inexpensive and highly effective. This app is in no way designed to replace treatments but rather a supplement to aid in left and right brain hemisphere communication which leads to increase focus.

When a brain is able to focus learning occurs.

The Happy DRJ app was created and geared for children 2+ diagnosed under the autism spectrum. However, children with other diagnoses are also benefiting.

Continue reading

She-Cession: What Is It + How to Navigate It

Contributed infographic in our business series. Enjoy! – Kimberly

This year has sent various curveballs our way. One of the biggest curveballs being COVID-19 that sent ripples through the world and the majority of our lifestyles. Instead of going about our regular day-to-day lives, the majority of us were spending more time at home — more than we’ve ever had to. Not only did this directly affect our everyday routines, but it also sent a shock through the job market. Many people around the world lost their jobs — many being in women lead industries. 

Understandably so, many companies had to shut doors and halt production to help save workers from the unknown. Yet, women seem to have been the first to go in some situations. Many are starting to label this recession as a she-cession — pointing out the overwhelmingly negative effects on working females. Not to mention, 47 percent of jobs held by women are within the three industries hit hardest by COVID-19; hospitality, education, and health services. Continue reading

How to Stay Virtually Connected with Your Customers

Contributed infographic in our business series. Enjoy! – Kimberly

Though the enforced quarantines in most areas have been lifted, it’s still going to be some time before things are back to business as usual. Because of the lack of in-person interaction between brands and businesses, keeping your audience engaged and invested online is more important than ever, or else you may risk getting lost in the shuffle. With the right tools at your disposal and some creative thinking, almost any company big or small can successfully pivot to a primarily online communication strategy.

Take a look at the visual guide from RentSpree below to learn about the types of tools you should be investing in that won’t break the bank, creative content ideas for social, and examples from big-name brands who successfully pivoted to virtual communication. For example, have you seen Nike’s “water bottle workouts” on TikTok for people who can’t make it to the gym, or Disneyland’s virtual rides? Check it out!

Please include attribution to RentSpree if you share this graphic.

How to Stay Virtually Connected with Your Customers

7 Ways to Support Small Business in The New Normal

Contributed article in our business series. Enjoy! – Kimberly

(Royalty-free image download here )

The novel coronavirus has disrupted the way we live, work and go on about our daily lives. Small and locally owned businesses have been hit especially hard throughout the pandemic, as shelter in place orders closed their doors for weeks to months. 

During lockdown, it was all too easy to shop online with big retailers such as Amazon. But as our communities begin to reopen and adjust for the new normal, our mom and pop shops, women-owned businesses, local restaurants and service industry workers are in need of financial support. 
Continue reading

The Gender Gap in Venture Capital: How Female Business Owners Are Proving Themselves

Contributed article in our business series. Enjoy! – Kimberly

As much as we push for equality, women still face many uphill battles in the business world. The industry is primarily dominated by men and with that comes challenges for female entrepreneurs. For one, women face barriers when it comes to accessing capital to start and grow their businesses.  In fact, solely female companies accumulated only 2.3 percent of the total capital invested in venture-backed startups in the US. 

Thankfully, female entrepreneurs are starting to gain ground in venture capital and make strides to create equal opportunities in the industry. If you are a woman in business and plan to search for venture capital, wow them with some of these leadership skills to make you stand outContinue reading

Meet Chryseis Knight – Possibly the Youngest Child Author

Welcome to this special post! It’s truly my pleasure to feature Chryseis Knight here. She wrote her first book when she was 3. Now THAT is SCRAPPY! Below in the images is the message she wrote to me, transcribed by her dear dad. Enjoy! – Kimberly   

WRITTEN by a 3-year-old . . . “The Great Big Lion“! I got to meet Chryseis virtually last week. She’s AWESOME!

Dear Kimberly, here are my thoughts about writing & why I write books.

Why books?

  1. Because when you read books, they are always exciting. You never get tired of reading them.
  2. Because when you read a book, you cannot stop reading it. When its time to put the book down you feel that was such a wonderful read & get inspired to write books too!
  3. Because when you read books, your mind is opened to another world, full of wizards & witches & fairies, & even pixies!
  4. Because when you read a book you feel like you are all of the characters, you feel sucked into the book & you don’t expect it to end at all!
  5. Because when you read books you finally know which kind of book you like, whether it’s a funny book, a horror book or a fantasy book.

Why I write books?Continue reading

What Makes Vaping an Incredibly Fun Experience

Contributed article in our pandemic recreational series. Enjoy! – Kimberly

Vaping is the trending hashtag in the lives of millennials. It is universal, and people actually see vaping as a more acceptable thing to do than smoking. There might be psychology running behind the way that the general public sees vaping. There are studies that show parents would more likely have their children, vaping than smoking, as a teenager or an adult. Vapes have earned a lot in their credit. There are a lot of celebrities that are into vaping. In fact, vaping has become more or less of typical aesthetic activity. It’s all over Tumblr.

However, there are two sides to everything. There are vape juices available in the market that contain nicotine. At the same time, nicotine-free vape juice is quite popular as well. It’s totally up to the people what they pick for themselves. Plus, too much of anything is wrong. One shouldn’t be vaping all the time; it doesn’t matter if their vape juice has nicotine or not. Let’s have a look at some reasons why vaping is so much fun –

It is smooth

When you smoke a cigarette for the first time, you are expected not to take it all easy. The nicotine irritates the throat, and you start coughing. That’s when you decide how much you hate cigarettes. However, the case might be totally different with vapes. There are nicotine-free vape juices that are light on your throat. In fact, the vape juices that contain nicotine are smooth too, as compared to cigarettes. The smok coils inside the vape vaporize the juice and make the smoke feel really smooth. This doesn’t mess with your throat.Continue reading