Branding U by Mari-Lyn Harris

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One of the things I still come back to is Blogging..you know it’s a client magnet. A few years ago my partner and I were getting ready to launch a series of workshops and then do a Blog Challenge. The idea was to empower more people to use blogging as a way to brand yourself, and your business that you want to be known for.

My partner at the time after a year began to attract attention to himself, he wrote about something very specific, something he loved to write about, soon news magazines asked him if he would write for them. His audience got up to 22,000 visitors per month. This was his tipping point for success for him. (everyone is different) over time it increased to 200,000 visitors.

I’ve been blogging since 2004, my first blog was about Love and Kindness..with 5,000 monthly visitors a month and growing steadily. This helped me to develop Heart@Work as a company, producing conferences about Kindness, workplace wellness and getting media attention. A local paper picked up, what I was doing and wrote a whole page in their paper about Heart@Work. I got this for free, I would’t of been able to pay for this..this paper went out to thousands of businesses. Other people started to contact me for projects. All from a passion I had about “Kindness.” and blogging about it.

What I know for sure is that Blogging really works. It’s an inexpensive way for you to Brand U. Now, it will be easier to develop readers or an audience, than what it was for me from 2004 – 2008. Back then, there weren’t that many people online. There were enough people to say, YES! I want more kindness in my workplace. YES! How can it be made better?

There are many things you can do to Brand U, get yourself known, from social networking, face to face meetings, workshops etc are all very important things to do. One really, really great thing you can do right now, is to get started and Blog. Building your social capital and network is about building up people, reciprocating, collaborating, exchanging ideas with each other. Check in once in while with people in how you can help them. What you do, what you stand for and what you say will create your Brand.

If you have read Christine Comaford-Lynch’s book “Rules for Renegades” she talks about how sometimes you just need to find another way around to get things done. One of her chapters is “Build Power Rather than Borrowing it.” It’s time to build your own Power..this is what Scrappy Women do, we help each other, break the rules. We become a Renegade. I really enjoyed reading her book.

ABOUT THE AUTHOR:

Mari-Lyn Harris is a Business Coach, She’s been coaching new startups since 1996. She’s been called “The Catalyst.” Loves to work with Women Entrepreneur Bloggers. Let’s expand your social networks, learn how to Brand U through a Blog Boutique. Heart@Work http://heartatworkonline.org mari-lyn@heartatworkonline.org T: 510-564-7880

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Posted in Business Ownership, Career, Goals, Life Experience, Scrappy Women and tagged , , , , , .

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