How to Stay Virtually Connected with Your Customers

Contributed infographic in our business series. Enjoy! – Kimberly

Though the enforced quarantines in most areas have been lifted, it’s still going to be some time before things are back to business as usual. Because of the lack of in-person interaction between brands and businesses, keeping your audience engaged and invested online is more important than ever, or else you may risk getting lost in the shuffle. With the right tools at your disposal and some creative thinking, almost any company big or small can successfully pivot to a primarily online communication strategy.

Take a look at the visual guide from RentSpree below to learn about the types of tools you should be investing in that won’t break the bank, creative content ideas for social, and examples from big-name brands who successfully pivoted to virtual communication. For example, have you seen Nike’s “water bottle workouts” on TikTok for people who can’t make it to the gym, or Disneyland’s virtual rides? Check it out!

Please include attribution to RentSpree if you share this graphic.

How to Stay Virtually Connected with Your Customers

7 Ways to Support Small Business in The New Normal

Contributed article in our business series. Enjoy! – Kimberly

(Royalty-free image download here )

The novel coronavirus has disrupted the way we live, work and go on about our daily lives. Small and locally owned businesses have been hit especially hard throughout the pandemic, as shelter in place orders closed their doors for weeks to months. 

During lockdown, it was all too easy to shop online with big retailers such as Amazon. But as our communities begin to reopen and adjust for the new normal, our mom and pop shops, women-owned businesses, local restaurants and service industry workers are in need of financial support. 

The world looks different now than it did before. Streets have been transformed into car-free Streateries to encourage more outdoor dining, mask mandates have been issued across the country to help keep consumers and workers safe, and limited capacities have reduced the amount of people dining out and shopping in stores

Even if you don’t feel comfortable going out yet, you can still support small businesses in your community through a number of ways. Many of these small businesses have had to reshape their business models with few resources and less cash flow coming in to optimize their sales for online and contactless payments. 

Here are some ways you can support small businesses both in person and at home: 

  • Purchase gift cards: Small businesses need cash flow right now, so even if you don’t feel comfortable dining out or shopping in store just yet, you can help out by purchasing gift cards to use for a later purchase. Stock up on holiday gifts early by purchasing gift cards for family and friends as well. 
  • Write an online review: Most of us have been financially impacted in some way by this pandemic. If you don’t have cash to give right now, know that you’re not alone – and there are still free ways to support local businesses. Compliments are free, so consider writing an online review for your favorite mom and pop shop. Use this opportunity to mention how the store is adapting to the current conditions and helping keep their customers safe. 
  • Promote openings on your social media: As stores begin to open their doors, you can help with marketing by sharing their statuses on social media. If you order food, snap a picture and tag the restaurant. This may encourage your family and friends to place an order as well. 
  • Ditch the cash: Opt for contactless payment methods such as a debit or credit card rather than cash when you’re out purchasing items. This helps protect workers from catching COVID-19 as cash exchanges can cause contamination. 
  • Monitor your symptoms: If you’re feeling sick, stay home. Taking responsibility for your health is one of the best ways to keep others safe and businesses open. Keep a thermometer at home and know what symptoms to look for. 
  • Register for online classes: Don’t knock it ‘til you try it! Many fitness and art studios have taken their classes online. Even if you don’t like the sound of a virtual yoga class, sign up to support your favorite instructor or try out a new hobby. You may find yourself enjoying it more than you’d think. 
  • Shop small business online: By now, most small businesses have transitioned to an online store format in some form. Resist the urge for 2-day Amazon delivery and purchase from a local shop owner instead. This is one of the best ways to stimulate your local economy. 

Check out this visual from The Zebra for even more ways to support small business during COVID-19.

The Gender Gap in Venture Capital: How Female Business Owners Are Proving Themselves

Contributed article in our business series. Enjoy! – Kimberly

As much as we push for equality, women still face many uphill battles in the business world. The industry is primarily dominated by men and with that comes challenges for female entrepreneurs. For one, women face barriers when it comes to accessing capital to start and grow their businesses.  In fact, solely female companies accumulated only 2.3 percent of the total capital invested in venture-backed startups in the US. 

Thankfully, female entrepreneurs are starting to gain ground in venture capital and make strides to create equal opportunities in the industry. If you are a woman in business and plan to search for venture capital, wow them with some of these leadership skills to make you stand outContinue reading

The Dos And Don’ts Of Business Financing

Contributed article in our anti-viral cleanliness series. Enjoy! – Kimberly

Financing a business can be costly and challenging, particularly as you have many ongoing costs throughout the life of your organization.

From growth through to diversification, there’s a range of reasons why your company will need to explore financing options throughout its lifecycle.

When seeking business finance, there’s a range of techniques you should use, and many that you definitely shouldn’t. It can be tough for new business owners to navigate the competitive world of business finance, so to help, we’ve put together a list of the dos and don’ts of business finance.

Don’t: Choose The First Provider You See

Do: Review All The Options Before You Choose A Provider

Choosing a financing option can be challenging, with so many companies out there offering financial products and trying to entice you with fancy advertising campaigns.Continue reading

Managing your Career: A 3-Step Guide

Contributed article in our business series. Enjoy! – Kimberly

There are over 130 million full-time employees in the United States. The main thing you need to do to keep yourself motivated as a full-time worker is to seek out advancement opportunities. Choosing the right career and adequately managing it is one of the most challenging tasks on the planet. If your career journey is leading out into the job-seeking world, you need to adequately prepare for this experience.

If you are about to start applying for new jobs in your industry, ResumeBuild suggests looking over your existing resume. The ResumeBuild website offers a number of appealing resume templates you can use. With the right template, you can make your resume more appealing to a hiring manager.

Image Source-Pixabay

Are you looking for helpful tips on how to manage your career? If so, check out the helpful tips below.Continue reading

Why women in Tech Industry Still Experiencing Inequality?

Contributed article in our business series. Enjoy! – Kimberly

As well as we think we are standing right now in regard to our equality rights and performance, subgroups of minorities still exist where some individuals are better regarded than others. According to Pr News Wire (2019), 46% of women surveyed in an Ivanti Women Tech Survey 2019 stated that the marketing industry has not been able to completely close the gender gap to encourage more women to take part in the tech industry. Most of the women interviewed argued that stereotypes will determine men and women to be viewed as having separate roles within one company, with males being valued at a higher demand rate and thus women being disadvantaged.

Here are some of the main reasons women in tech industry are still experiencing inequality. Check them out to find more. You are welcome to add solutions and comments!

Highest paying jobs: predominantly male

The first reason why women in tech can sometimes show lower salaries than men are that, unfortunately, until now, most of the highest paying jobs in the technological world are predominantly male – and guess what? According to the Business Insider, women earn an average of 79 cents for every dollar that a man makes in the United States. One of the main issues is that women are being underrepresented in various leadership roles and positions, which is why this wage gap is bound to happen.Continue reading

9 Leadership Skills of Successful Women to Make Them Stand Out

Contributed article in our business series. Enjoy! – Kimberly

Gender equality in the workplace is gaining momentum, offering many opportunities to women leaders. This is good news for women who have been plagued by harassment, salary inequality and feelings of insignificance for years. Katrina Lake, founder and CEO of Stitch Fix, and the youngest CEO to lead a public offering, believes that decision-makers are starting to realize that being more inclusive of women is simply good business. 

Cultural transformations are taking place but they need to be translated into actions, whether it’s acing a job interview, successfully re-entering the workplace after a period of staying at home with children or developing leadership skills. Here are some of the skills successful women leaders need to stand out. 

  • Emotional intelligence

Emotional intelligence is the ability to understand and manage our own emotions, and those of others around us. It involves empathy, self-awareness and social skills. Emotions should never get in the way when making decisions. The more a woman is able to relate to and work well with others, the more success she will have. Continue reading

How Boomers & Millennials Should Communicate Infographic

Contributed article in our business series. Enjoy! – Kimberly

Today’s workforce is becoming increasingly diverse, as members of Generation Z join Millennials, Gen X’ers, and Baby Boomers as the major age groups represented in the workplace. Though these different perspectives and backgrounds can create a great creative environment and lively discourse, it can also spark workplace conflict and disagreements and members of each generation struggle to understand one another. In order to promote workplace harmony and communication, it’s important to understand where your coworkers are coming from. Take a look at the visual below for a summary of the core values and work ethic for each generation, along with general communication tips to keep in mind for the workplace.

A Leader