Shocking Ways Personal Brands Will Make You a Better Leader

Guest post in our leadership series. Enjoy! – Kimberly

Shocking Ways Personal Brands Will Make You a Better Leader creates a thoughtful perspective on the future of leadership development.

After decades worth of studying leadership development and career advancement, there is a powerful truth that presents itself. Anyone in a leadership role that wants to be a better leader should understand this basic principle. Shocking ways personal brands will make you a better leader is the easiest way to command attention from a team regardless of how many people you lead.

Let’s look at leadership from two main perspectives. The first perspective is the individual perspective. This is otherwise known as a personal brand. The second perspective is the collective or team where each individual contributor adds to the greater whole. Somewhere in the middle is where it seems to go off the rails. Good leaders can get distracted when they need to keep it simple. The shocking truth is that being a better leader is easier when you focus on personal brands. Here’s how we do it!

The basic objective in leadership is to get the individual contributors to effectively and productively work toward the common goal with less effort. Turning this complicated task into a simple solution is easy. The right approach leads to simplicity. Let’s consider the shocking ways personal brands will make you a better leader by focusing on personal brands.

Shockingly Simple Ways to Use a Personal Brand to Lead

Anyone in a leadership position may already know the difficulty that comes when leading teams of individual contributors. The bigger the team, the more difficult the task. Using a simple approach repeatedly makes you a better leader.Continue reading

Common Roots: Shifting Context – Leadership Springs from Within

What does a rubber chicken like this one? 

 

 

 

 

 

 

 

Have to do with a book like this one?  

 

 

 

 

 

 

 

 

Well, Kimberly Wiefling (rubber chicken lady) met Linda Alepin (now author of above book) when they started their study of generative leadership as young professionals.  

Kimberly was inspired by the principles of vision, listening, and dreaming to become widely known in the leadership arena, particularly working with innovative Japanese companies.  

Linda took the same principles into industry, academia, founding a not for profit that worked with hundreds of people around the globe and, finally, to this book.  

Join Linda as the author (and Kimberly as a participant) on Friday, February 4 from 8:00 AM to 9:30 AM PST (GMT -8).  You will hear stories of people from around the world who are featured in the book. 

It’s FREE.  Register at bit.ly/shifting-context-launch.

Shifting Context:  Leadership Springs from Within is available for pre-sale at Amazon https://amzn.to/3IHdJFS.  

Here is what Rayona Sharpnack had to say about the book:

“Shifting Context: Leadership Springs from Within is an important book at an important time in history. Research consistently shows that countries who seriously invest in women’s and girls’ empowerment get a dramatic return on their investment financially, socially, and in all ways that matter for a civil society. 

The women featured in this book are exemplars of that important investment! 

The book will inspire you, move you, and remind you of the hidden power that women have to make all of our lives better. Kudos to Linda and Barbara for their essential leadership in this movement for social entrepreneurship!”

 —Rayona Sharpnack, Founder/CEO at Institute for Gender Partnership and Women’s Leadership, Inc. 

These true stories of sheroes and heroes from around the world will inspire you.  They demonstrate how leadership that springs from within brings about real social change. 

If you are a passionate leader who wants to create greater impact do not miss this book launch and be sure to read the book. 

Becoming a Student of Leadership – Making Leadership a Practice, by Jeffrey Page

If EVER there was a book excerpt MADE for our blog, THIS IS IT! AND Jeff mentions CLUCKSTERS and CHICKENS!! What could be MORE scrappy??!! Enjoy scrappy gal pals! – Kimberly

About the Book

Becoming a Student of Leadership – Making Leadership a Practice is a book about leadership in the broadest sense of the word. It asserts that we all serve as leaders in some way, and we need to become students of leadership to learn how best to lead from our various positions within an organization. As students, we must practice with a drive to continually improve and with the humility to know that we’ll never be finished learning. The most effective leaders spend less time trying to prove what they know and more time creating opportunities for everyone to learn.

The book is written as a series of stories, meditations, and essays about various aspects of leadership including the influence of ego, the importance of humility, the power of radical candor, and the ability to address adversity with generosity and an assumption of positive intent. Many of the pieces present stories about Jeff’s work and life experiences — and often about his mistakes and shortcomings — that led him to revelations about how to become a better leader.

Book Excerpt

Jeff felt the following excerpt of “Becoming a Student of Leadership” might resonate with readers of the “Scrappy Women” blog – and not only because of the word “scrappy” is in the title. As you will see in the excerpt below, Jeff and his wife Lisa admire and applaud the scrappiness of daughter Nicole…

Get Scrappy

When my wife Lisa and I think of our daughter Nicole, there’s one word that usually comes to mind: “Scrappy.”

Describing Nicole as scrappy is an expression of our fondness and admiration for her bold and determined, go-getter attitude. We don’t think of the word’s more quarrelsome connotations. If anything, Nicole is conflict-averse.Continue reading

9 Leadership Skills of Successful Women to Make Them Stand Out

Contributed article in our business series. Enjoy! – Kimberly

Gender equality in the workplace is gaining momentum, offering many opportunities to women leaders. This is good news for women who have been plagued by harassment, salary inequality and feelings of insignificance for years. Katrina Lake, founder and CEO of Stitch Fix, and the youngest CEO to lead a public offering, believes that decision-makers are starting to realize that being more inclusive of women is simply good business. 

Cultural transformations are taking place but they need to be translated into actions, whether it’s acing a job interview, successfully re-entering the workplace after a period of staying at home with children or developing leadership skills. Here are some of the skills successful women leaders need to stand out. 

  • Emotional intelligence

Emotional intelligence is the ability to understand and manage our own emotions, and those of others around us. It involves empathy, self-awareness and social skills. Emotions should never get in the way when making decisions. The more a woman is able to relate to and work well with others, the more success she will have. Continue reading

How Boomers & Millennials Should Communicate Infographic

Contributed article in our business series. Enjoy! – Kimberly

Today’s workforce is becoming increasingly diverse, as members of Generation Z join Millennials, Gen X’ers, and Baby Boomers as the major age groups represented in the workplace. Though these different perspectives and backgrounds can create a great creative environment and lively discourse, it can also spark workplace conflict and disagreements and members of each generation struggle to understand one another. In order to promote workplace harmony and communication, it’s important to understand where your coworkers are coming from. Take a look at the visual below for a summary of the core values and work ethic for each generation, along with general communication tips to keep in mind for the workplace.

A Leader

Top 5 Women in the Investment Game

Finance has always been a male-dominated profession, especially when it comes to positions of power. Women in finance face multiple hurdles on their way to the top. They are often underestimated and expected to work harder than male counterparts to prove their worth.  Additionally, women are often held to different standard and even simply overlooked when it comes to rising up in a work environment. These facts are supported by statistics, which show that even though women are actually 3 percent more effective than men in terms of leadership, only about 3 percent of top company CEOs are women.

If you want to make it big as a woman in finance, then consider finding a role model or mentor. Here are five women who have shattered traditional perceptions and made a name for themselves in the investment world:

 

Abigail Johnson, Chairman and CEO, Fidelity Investments

Called “the most influential woman in finance” by Boston Magazine, Abigail Johnson is a force to be reckoned with. Fidelity Investments is a 72-year old firm, but Johnson is “determined to remake her family’s company for a new generation. And she’s willing to shake up the old-boys club to do it.” She has been featured on many Forbes’ lists, including Forbes Most Powerful Women of 2018 with a rank of #5.

After over 30 years of working at Fidelity under her father, she was named CEO in 2014, and Chairman in 2016. Johnson is famous for pivoting away from traditional Fidelity strategies, and in her first year as CEO, Fidelity saw profits of over $5 billion for the first time ever. Apart from being an undoubtedly stellar female businesswoman, Johnson works with youth organizations to promote financial services as a career choice for young women through Fidelity’s Boundless program.

 

Linda Bradford Raschke, Professional Trader
Professional trading is a difficult field. Al Hill, co-founder of TradingSim writes, “First off, trading is honestly worse than a sales job or entrepreneurship when it comes to steady income. The level of uncertainty can be unbearable if you have never gone without a steady paycheck.” But the level of unpredictability didn’t stop Linda Bradford Raschke, who has made it to the top as a professional trader.

Starting off as a trader in the early 1980s, Raschke worked as a market maker for stock options. After working at the Pacific Coast Stock Exchange and then the Philadelphia Stock Exchange, she became a self-employed day trader. She has written a book on trading strategies that is widely featured in the media and is often called upon to lecture on trading for many renowned organizations like Bloomberg. Even though she is retired today, her legacy included two financial firms that bear her initials LBRGroup, Inc., a commodity trading advisor, and LBR Asset Management, a commodity pool operator.

 

Lubna S. Olayan, CEO, Olayan Financing Company

Lubna S. Olayan is the CEO of one of Saudi Arabia’s top companies, Olayan Financing Company. Not only is she responsible for 50 manufacturing companies, but she has also been featured on the Forbes’ “Most Powerful Women” list. Olayan is a great example of breaking barriers. As a Saudi woman in the 1980s, working in business was not considered socially acceptable. Even today, it is still rather uncommon for Saudi women to work outside the house.

But Olayan didn’t care much for these societal restrictions and didn’t let cultural perceptions get in her way. Today, she employs over 540 women in her company and is a strong advocate for women in the workforce. Her skill and perseverance led her to become the first female board member of a Saudi public company, Saudi Hollandi Bank in 2004. She has also served as a board member for Egyptian Finance Company and the investment bank Capital Union.


Aileen Lee, Founder and Partner, Cowboy Ventures
Featured on Forbes’ Midas list, Aileen Lee is the cofounder of Cowboy Ventures. According to Forbes, “Lee secured the #97 rank thanks in part to her investments in Bloom Energy, which could list on the public markets as soon as May and was most recently valued at about $3 billion; Dollar Shave Club (acquired by Unilever for $1 billion in 2016); and Rent the Runway, which raised funding this year at an estimated valuation of nearly $800 million.”

Sound investments aside, it is worth noting that Cowboy Ventures in one of the first VC firms to be launched by a woman. Previously, Lee worked at the prestigious firm Kleiner Perkins Caufield & Byers for 13 years. As a champion for women in the workplace, Lee is also a founding member of All Raise, which runs a one-on-one mentorship series for women in investment called “Female Founder Office Hours.”  

 

Marie Chandoha, President and CEO, Charles Schwab Investment Management
With over 35 years of investment experience, Marie Chandoha was named CEO of Charles Schwab Investment Management (CSIM) in 2010. Chandoha got where she is today by taking risks. For instance, as stated by Forbes, “she once took a role at a company heading an underperforming department. She knew the job could disappear if she didn’t turn the unit around and the parent company collapsed it.” Instead, Chandoha successfully made the department profitable again, allowing her to move on to other roles.

Prior to joining CSIM, Chandoha was the global head of the fixed-income business at BlackRock (formerly Barclays Global Investors). Chandoha is a strong businesswoman, but also has an innate concern for the well-being of others. She acts as a mentor to many women colleagues and encourages them to take career risks and stretch themselves. She is also an advocate of sustainability and owns a ranch with her husband dedicated to sustainable farming practices.

Being a woman in investment is no easy feat. With a multitude of various obstacles along the way to the top, much still needs to be done to even the playing field between men and women in business. That being said, if you’re a woman in finance looking to shatter the glass ceiling, don’t lose hope. After all, as proven by these five titans of the investment world, sheer grit and determination can lead to success.

How to grow up and live a fulfilling life

When you grow up

You spend your life trying to figure out what you’re going to be when you grow up. Maybe you know from the get-go or maybe, like me, you are just trying to figure out the next step along the journey.

When I was little, I never really had a clear idea of what I wanted to be when I grew up. I thought, “I could be a ballerina, or maybe a teacher, or a doctor, or a secretary.” Every time I picked something, I felt like I was jumping in a category of people and nothing felt just right. What if I started a job when I was 22 and woke up ten, twenty, thirty years later and decided it wasn’t for me? In some ways, I feel like my early career has been dictated by the fear that I will have to choose something and stay with it… for the rest of my life.

That’s intimidating.

When I was 18, my mom (age 48) decided to quit her job and go back to school to become a doctor. Nobody knew how this was going to go.

There was only one school that accepted her, so clearly not many places thought she could do it, right?

How can someone reinvent themselves just like that?

Last year, my friend Aaron lost his job at age 52. He told me, “It’s likely the best years of my career are behind me now, Kirsten.”

When we live to be a 102, how can the best years of our lives be behind us at age 52?

One day while my uncle drove me to the airport, he said he wished he could find work he really loved. “I love antiques, but where are the jobs in antiques? Plus, who would hire a guy in his late fifties anyway? I’m worthless on the job market.”

Do you know the feeling? You have experience, and yet somehow it doesn’t mean anything?

So what’s left for you?

While I was in grad school at UC Berkeley, I studied demography, or population studies. In one class, the professor put up a picture on the screen and said, “The U.S. population is aging. We know it, we can see it, and the only way we are going to be able to survive it is if you go out and make better institutions.”

When I look at these four situations, I think, “There’s got to be a way that we can live that supports us in finding something we care about and can make a living doing, no matter how old we are, no matter what stage in life we are in.”

Now there is.

Whether you’re looking for a new story, sending kids off to school, leaving a long standing career for retirement, or something else entirely, you can reinvent yourself. This is something I believe deeply.

Launched in 2018, Aging Courageously will inspire and strengthen you to make your dreams real at EVERY age. Rather than follow the social momentum of slowing down as you get older, with Aging Courageously it’s never too late to feel engaged and passionate about your life.

Who am I?

I’m Kirsten. I guide people in restoring their sense of self through major life changes.

How did this become my life?

As I said, when I was little, I felt like every time I considered a career for myself I was deciding on something that would stick for the rest of my life. Honestly, being put in a category like that scared me. So, I decided I didn’t have to just do one thing. I researched brain cancer in a genetics laboratory at Mayo Clinic, curated exhibitions at an Austrian ethnographic museum, worked as the head baker in a farm to fork bakery on a fruit orchard, and got a Master’s degree at UC Berkeley where I studied populations and aging. After it all, I was sure there was something more for me.

That something more turned out to be sharing my own story. I wrote a memoir called “In My Own Skin”. It’s memoir about my story of loss, love, and growing up after my dad died when I was 14 and my family was in a car crash. Reflecting on the choices and circumstances that have shaped my life, I want to help you love who you are and make your dreams possible from where you’re standing right now.

Let’s get this started!

That’s why I started Aging Courageously. Because the best way to grow up to a fulfilled life is to believe it’s possible at ANY age.

And that’s why I’m excited to share stories of Aging Courageously with you, my new friends at Scrappy Women. We know what it’s like to create something from nothing – “to take risks and put ourselves out there;” “to care about something more than we care about being comfortable, socially acceptable, or politically correct;” and “to be absolutely, totally committed to extraordinary results.” As we venture on this journey into the world of aging, grab hold of your scrappiness and dive in. Let’s show the world just how far our scrappiness can take us in living long, healthy, and fulfilled lives.

Stay tuned for my next post about my friend Sherry, a 70 year old “graduating” into entrepreneurship.

Kirsten Schowalter is the founder of Aging Courageously and the author of the memoir In My Own Skin.

(In case you’re curious…Above is a picture of my mom speaking at her medical school graduation.)

What Business Women Should Consider When Finding a Mentor

Navigating the road to your career is not always easy —  especially as a woman. Although we have been pointedly fighting for gender equality in the workplace for decades, if not centuries, there is still a long way to go.

Finding a mentor can help alleviate some of the challenges that come along with finding out how to get where you wanna go. However, finding a mentor can be a challenging process itself. Here is what you need to know as a business woman looking for a mentor.

Workplace Discrimination

It’s vital to keep workplace discrimination in mind when looking for a mentor, especially if you’re a woman of color. Plenty of bias, prejudice, and stereotyping go on in the workplace, including persistent pay gaps between men and women. In order to avoid, tackle, and overcome discrimination issues, you must learn to recognize sexism in the office. Examples of gender discrimination include:

  • Unequal pay
  • Biased interview questions (i.e. do you have kids?)
  • Confirmation bias
  • Diminished responsibility
  • Gender roles and stereotypes i.e. men are strong, women are emotionally intelligent
  • Pregnancy discrimination
  • Unlawful termination

Hopefully, there are no major signs of gender discrimination in your office, but if there are, know your rights and speak up. You can always talk to the Human Resources department to discuss  your options.

When thinking about who you want to be your mentor, keep in mind the people who are doing the discriminating, and take note of who is speaking up. Perhaps a male manager checks the person saying something that can be offensive, perhaps a female manager takes action to make sure it doesn’t happen again. Obviously, you don’t want to have a mentor who will discriminate against you or other women, so try to find someone who can guide you in standing up for workplace rights.

Gender and Female Empowerment

In a mentor, you will want to find someone who does more than stand up for others when they need help. You want someone who will not see you as just a woman, but as a strong, skilled employee. Of course, being a woman is also powerful, so you should look for someone who will help empower you.

According to the findings from research on hostile work environments, “a whopping 84 percent of women have been told that they behave too aggressively, while 47 percent report being asked to do lower level tasks not asked of their male counterparts, like taking notes or ordering food.”

Due to this type of gender discrimination, you should consider gender as a factor in who you choose to be a mentor. If you choose a male mentor, they can potentially help you go after what you want more. The Wall Street Journal reports that “men are more likely than women to feel confident they are en route to an executive role.” In their study they found that men win more promotions, challenging assignments, and access to top leaders than their female coworkers.

Finding a male mentor can help you adopt a strong, confident attitude in the office that can help you further progress in your career. On the other hand, there are definitely major benefits to having a female mentor.

A female mentor is more likely to understand your perspective. They are likely to have experienced workplace discrimination at at least one point or another, and they can help you find ways to conquer it; having a female mentor can help you become the strong career woman you are striving to be.

Regardless of gender, you should look for a mentor who encourages employee development. This can be someone who pushes you and others to look for new opportunities in the office, such as applying for other positions within the company and helping you advance your career. They will be the ones to give you the push you need to get where you want to go, even if it means exploring paths you hadn’t really considered, such as getting a Master’s of Business Administration or another degree relevant to your career.

Being a Good Leader for Other Women

There is no question that the business world needs more women in it, especially in positions of authority. Hopefully, your mentor will help you rise to meet and surpass your goals in your career. This way, you can become a leader, and eventually a mentor, for other employees looking for guidance.

Of course, you should do everything you can to use your position of leadership and power in the workplace to be a good boss to other women and lift up female employees in particular. Washington State University states that being a good leader to other women means fostering “a business environment that invites and involves women in business to gain respect and to feel valued for their contributions, leaders and managers can work to overcome the roadblocks on the way toward building fulfilling careers.”

On your path to finding a mentor and learning where you want to go in your career, make sure to learn from women leaders other than your mentor. Look for inspirational readings from other women, like Inna Rosputnia and Mariellie Rodriguez Mundy. With consideration, patience, and confidence, you can find the right mentor to help you be your best self in the workplace.

Young Community Volunteer Makes a Difference with Autistic Children through Music by Nithya Tippireddy


Whenever we would go to India, my mom would take us to her friend’s house. That friend, who was affected with a form of muscular dystrophy, could only move her feet. I remember first visiting her 10 years ago when she was a shy and naive seven-year-old. I hid behind my mom, staring mortified at her distorted features.

Concerned about the resistance I showed towards this friend, my mother encouraged me at fourteen to volunteer at FCSN, a special needs center, hoping to increase my exposure to the disabled community. I recall being nervous my first day, completely unsure how to react when engulfed by meandering kids who were flapping their wrists and incoherently asking my name. Asked one day to help a young autistic girl use the restroom, I stifled my initial horror at this request and led her inside, soon realizing that yelling instructions from outside the stall doesn’t work. Continue reading

Scientist Comedian Finds an Algorithm to Bringing Laughter to the World by Vidushi Somani


I stood in front of hundreds of people, worrying that the microphone would slip out of my sweaty hands. Suddenly, my throat swelled up, and my chest became heavy. I took a moment to reflect on how I’d ended up on this stage. This was different from anything I had done before.

For years, I had entertained my parents with stories from school and accents I picked up. My parents would hang on every word, laughing hard. Then they would invite me to perform in front of their friends. Embarrassed at first, I became more comfortable the more my audience laughed. Soon, I was making up stories on the spot, coming up with new ways to embellish and exaggerate to get people howling with laughter. Almost every week, I’d find a new family to entertain.Continue reading