Contributed article in our business series. Enjoy! – Kimberly
When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.
So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.
Understand It’s Not a One-Size Fits All Approach
One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Just because one route works for a competitor or other companies, it doesn’t mean it’s right for yours. What kind of content you post, how often you post, and where you post needs to be examined closely. You can look to other companies for ideas and inspiration, but don’t assume their solutions are automatically right for your company.
Make Use of Innovative Social Network Platforms
While businesses are often quick to post their video content on their own social network sites, this may not be enough. Maybe you need a more open public-facing platform, one that allows you to reach a wide audience at once and also connect with customers and followers in a more interactive manner.
If that’s the case, then you may want to check out Emenator. Emenator is a unique social media experience that allows people to customize their experience and allows companies such as yourself to share content in a broader more open manner. It’s meant to break down the barriers and limitations that can exist in the more traditional social network platforms.
Make Sure You Are Telling a Story
Then there is the messaging itself. Your content needs to have a purpose and tell a story. This is how it appeals to people and creates an interest in your company. In telling that story, you’ll need to ensure you have a strong introduction that has some sort of hook and keeps people tuned in.
Don’t Forget to Optimize It for Mobile Devices
Today, just about everyone has at least one smart device (smartphone), if not a few, so making sure all content is optimized for mobile use is absolutely mandatory. What this means is that the content displays the same way on a mobile device as it would on a typical desktop or laptop computer screen. Content needs to load smoothly, quickly, and look sharp.
Start Reaching that Broader Audience
It can be a real struggle for companies to ensure that their video content is not only reaching their target audience but is reaching a broad enough audience to push the goals of their business forward. These tips can certainly help in the process and make your efforts that much more successful.
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