How to Stay Virtually Connected with Your Customers

Contributed infographic in our business series. Enjoy! – Kimberly

Though the enforced quarantines in most areas have been lifted, it’s still going to be some time before things are back to business as usual. Because of the lack of in-person interaction between brands and businesses, keeping your audience engaged and invested online is more important than ever, or else you may risk getting lost in the shuffle. With the right tools at your disposal and some creative thinking, almost any company big or small can successfully pivot to a primarily online communication strategy.

Take a look at the visual guide from RentSpree below to learn about the types of tools you should be investing in that won’t break the bank, creative content ideas for social, and examples from big-name brands who successfully pivoted to virtual communication. For example, have you seen Nike’s “water bottle workouts” on TikTok for people who can’t make it to the gym, or Disneyland’s virtual rides? Check it out!

Please include attribution to RentSpree if you share this graphic.

How to Stay Virtually Connected with Your Customers

The Gender Gap in Venture Capital: How Female Business Owners Are Proving Themselves

Contributed article in our business series. Enjoy! – Kimberly

As much as we push for equality, women still face many uphill battles in the business world. The industry is primarily dominated by men and with that comes challenges for female entrepreneurs. For one, women face barriers when it comes to accessing capital to start and grow their businesses.  In fact, solely female companies accumulated only 2.3 percent of the total capital invested in venture-backed startups in the US. 

Thankfully, female entrepreneurs are starting to gain ground in venture capital and make strides to create equal opportunities in the industry. If you are a woman in business and plan to search for venture capital, wow them with some of these leadership skills to make you stand outContinue reading