Today, socially responsible companies tend to attract more consumers as well as the best talent, according to a 2015 global corporate social responsibility (CSR) study by Cone communications, a public relations and marketing company headquartered in Boston, NY. The study revealed that consumers are increasingly demanding companies do more to address global social issues (including gender and other diversity inequities), as well as environmental issues. Specifically, 90% of the consumers who took part in the study said they have come to expect companies to participate actively in CSR activities while 84% said they actively seek out responsible products. See the infographic below for all of the details.
To learn more, check out the infographic above created by Norwich University’s Online MBA program.