Tag Archives: Demographics

3 Ways to Inspire and Engage Your Audience

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Contributed article in our business series. Enjoy! – KimberlyYou can market your business all day, but if you’re sending your audience to snoozy town, then nobody will be going anywhere fast. 

Let’s face it: business can be boring! Say it aloud and remove its power over you! There is a lot about corporations and jobs that are just truly mind-numbingly dull, and it’s to be expected to a degree here and there. 

What’s not okay, though, is this consensus leaking through to your target audience. They need to be inspired, engaged, and ready to purchase, thinking you’re the best thing since sliced bread wherever possible. 

Therefore, here are 3 ways to inspire and engage your audience. Continue reading→

How to Ensure Your Company-Based Video Content is Reaching a Broad Audience

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Contributed article in our business series. Enjoy! – Kimberly

When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.

So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.

Understand It’s Not a One-Size Fits All Approach

One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading→