Becoming a Successful Business Diva Takes Skill by Shanna Webb

2013-12-20 Shanna Webb pic1Quote: “You don’t need anybody to tell you who you are or what you are. You are what you are!”-John Lennon

Becoming a successful business diva takes skill. It is a mind-set and it is a decision that shouldn’t be taken lightly.

When I started my public relations agency Webb & Associates more than five years ago I had exactly $250.00, just enough to get my business license. My mind-set became one of, ‘I better be successful or I will be sitting out on the corner with a plastic cup begging for change.’ Well, that wasn’t an option for this diva. And with the average American woman earning 70 cents to every dollar a man makes I knew I was going to have to work hard.

So I’m going to give you some tips to help you become the business diva you deserve to be.

1. Knock down doors – The very first client I got was an automobile dealership. I gained there business simply by walking in and handing the general manager a brochure about my services. Don’t be afraid to go out and canvas for business. And certainly don’t be fearful of meeting new people.

2. Talk a good game – My first client called me up and asked me if I could film some commercials for the dealership. I had never produced/edited a professional commercial before. But he didn’t know that. Luckily, I had friends who knew how to do this work. If you don’t know how to do it turn to your network of business associates and friends who can help you.

3. No one can wear your skirt – In order to become diva-lious you have to remember you are an original. There may be many businesses out there that do the same thing, but you have something no one else can offer. Find that one thing and capitalize on it.

4. Get paid what you are worth – A lot of times we have this false belief that customers buy price. This isn’t true and every luxury item sold whether it is cars, jewelry, or real estate proves that point. Don’t under bid a job or service, but be careful not to price yourself out of the stratosphere. Know your worth.

5. Don’t cherry pick – Every customer is a potential client and or sale. You can never judge a book by its cover. Assuming always makes an ass out of you and me.

6. Keep your finances tight – The biggest issue a businessperson will experience is money. Sometimes it rains down money and other times there will be droughts. It is important to plan. Stay out of debt and don’t buy it unless you can afford it.

7. Follow your brave heart – You can meet with business mentor organizations and talk to other businesses owners; however you are ultimately the captain of your yacht. The comfort is when you follow your heart you know you always made the right decision.

8. Dress for success – This is especially important in sales. I’m not saying run out and buy a Hermes bag or a Mercedes, just look professional and wear the proper business attire. When people dress for success they have a successful perception and attitude that shines through.

9. Avoid the crap-out crew – There are going to be people in your business and personal life who are just negative. These people are mentally destructive and total buzz-killers. Limit your time with these people and be aware when they mount their pity pony they want you to join them for the ride. Just say no to negativity.

10. Roll honest – Be honest with your clients and do good business and good business will come to you through referrals or ongoing sales. Roll honestly and you will always have excellent karma.


Shanna Webb, is a scrappy business woman and CEO of Webb & Associates Public Relations. As a veteran of the USAF, Ms. Webb is tough and determined. She believes in taking risks and in her abilities as a smart, sassy scrappy chick to teach other woman how to become scrappy!!