Recently I had a meeting with a client who has dreams of creating the next big dating website. As a new start-up business it really does have legs to stand on, and the concept is original.
The client was in need of a public relations expert who could develop a national campaign to promote the site and to gain more users.
I asked the client a series of qualifying questions such as “Who are your primary investors? What are your goals for this site? How do you intend to pay for this campaign?” And what I found out was pretty dismal – no money to pay for this campaign!