When Your Start-up Can’t Giddy-Up by Shanna Webb

2013-12-20 Shanna Webb pic1Recently I had a meeting with a client who has dreams of creating the next big dating website. As a new start-up business it really does have legs to stand on, and the concept is original.

The client was in need of a public relations expert who could develop a national campaign to promote the site and to gain more users.

I asked the client a series of qualifying questions such as “Who are your primary investors? What are your goals for this site? How do you intend to pay for this campaign?” And what I found out was pretty dismal – no money to pay for this campaign!

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