How to Stay Virtually Connected with Your Customers

Posted on September 15, 2020September 15, 2020 by Kimberly Wiefling

Contributed infographic in our business series. Enjoy! – Kimberly

Though the enforced quarantines in most areas have been lifted, it’s still going to be some time before things are back to business as usual. Because of the lack of in-person interaction between brands and businesses, keeping your audience engaged and invested online is more important than ever, or else you may risk getting lost in the shuffle. With the right tools at your disposal and some creative thinking, almost any company big or small can successfully pivot to a primarily online communication strategy.

Take a look at the visual guide from RentSpree below to learn about the types of tools you should be investing in that won’t break the bank, creative content ideas for social, and examples from big-name brands who successfully pivoted to virtual communication. For example, have you seen Nike’s “water bottle workouts” on TikTok for people who can’t make it to the gym, or Disneyland’s virtual rides? Check it out!

Please include attribution to RentSpree if you share this graphic.

7 Ways to Support Small Business in The New Normal

Posted on August 31, 2020December 23, 2020 by Kimberly Wiefling

Contributed article in our business series. Enjoy! – Kimberly

(Royalty-free image download here )

The novel coronavirus has disrupted the way we live, work and go on about our daily lives. Small and locally owned businesses have been hit especially hard throughout the pandemic, as shelter in place orders closed their doors for weeks to months.

During lockdown, it was all too easy to shop online with big retailers such as Amazon. But as our communities begin to reopen and adjust for the new normal, our mom and pop shops, women-owned businesses, local restaurants and service industry workers are in need of financial support.
Continue reading→

How to Ensure Your Company-Based Video Content is Reaching a Broad Audience

Posted on August 21, 2019August 21, 2019 by Kimberly Wiefling

Contributed article in our business series. Enjoy! – Kimberly

When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.

So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.

Understand It’s Not a One-Size Fits All Approach

One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading→

10 Powerful Tips to Write and Sell Your First eBook (SBO) by Scott D.

Posted on April 19, 2017April 13, 2017 by Kimberly Wiefling

There are a lot of writers who have succeeded in publishing an e-book. This was not an easy feat though. They had to go through a lot just to come up with something interesting that people would want to read. There were others who have tried publishing an e-book but ended up with failure.

If you are planning to write an e-book for the first time, you need to make sure that you gather your ideas first. People don’t want to read disorganized thoughts or just simple rambling words that don’t make sense. Just because you are an expert in a specific area does not mean you can easily convey your thoughts. You have to tie those words together and arrange them first before people will appreciate what you have written. This will make your e-book more appealing.

Once you are done brainstorming and identifying what to put on the e-book, it is time to start writing. Make sure that you don’t just give information that people already know. Use your unique personal experiences to share with them something that they don’t know yet. This makes it easier for them to like the e-book.

Eventually, if you have succeeded in writing an e-book, you can come up with more e-books in the future and people will still buy what you offer. We have gathered the best tips for you through the image below so that you won’t have a hard time writing an e-book now.