How to Ensure Your Company-Based Video Content is Reaching a Broad Audience

Contributed article in our business series. Enjoy! – Kimberly

When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.

So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.

Understand It’s Not a One-Size Fits All Approach

One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading

How to Succeed as a Team Remotely

Thanks to Avery Taylor Phillips for this fabulous post! Enjoy!  –  Kimberly

Image Source: Tech Trends

Across the country, more and more people are working remotely, and companies are creating innovative new ways to communicate with employees from anywhere, regardless of location. Remote work is a growing trend in the U.S., and experts think “telecommunicating will approach or even reach 50 percent by 2020,” according to Rutgers. Here are a few tips, apps and tools you can use to make communication among co-workers much easier and more efficient.

Tips for Great Communication

With over half of professional jobs in the U.S. held by women last year, women are thriving in the workforce and taking great remote work opportunities, even when certain industries aren’t hiring as many women as they should be. When working from home, it may take a bit of getting used to, and it will take a while to find a workflow that works for you. Continue reading