This website, and the associated book, are dedicated to every woman who’s ever broken through a barrier, violated a taboo, or overcome seemingly insurmountable obstacles to achieve what seemed impossible, but was merely difficult . . . without even breaking a nail, or whining about it if she did.

She-Cession: What Is It + How to Navigate It

Contributed infographic in our business series. Enjoy! – Kimberly

This year has sent various curveballs our way. One of the biggest curveballs being COVID-19 that sent ripples through the world and the majority of our lifestyles. Instead of going about our regular day-to-day lives, the majority of us were spending more time at home — more than we’ve ever had to. Not only did this directly affect our everyday routines, but it also sent a shock through the job market. Many people around the world lost their jobs — many being in women lead industries. 

Understandably so, many companies had to shut doors and halt production to help save workers from the unknown. Yet, women seem to have been the first to go in some situations. Many are starting to label this recession as a she-cession — pointing out the overwhelmingly negative effects on working females. Not to mention, 47 percent of jobs held by women are within the three industries hit hardest by COVID-19; hospitality, education, and health services. Continue reading

How to Stay Virtually Connected with Your Customers

Contributed infographic in our business series. Enjoy! – Kimberly

Though the enforced quarantines in most areas have been lifted, it’s still going to be some time before things are back to business as usual. Because of the lack of in-person interaction between brands and businesses, keeping your audience engaged and invested online is more important than ever, or else you may risk getting lost in the shuffle. With the right tools at your disposal and some creative thinking, almost any company big or small can successfully pivot to a primarily online communication strategy.

Take a look at the visual guide from RentSpree below to learn about the types of tools you should be investing in that won’t break the bank, creative content ideas for social, and examples from big-name brands who successfully pivoted to virtual communication. For example, have you seen Nike’s “water bottle workouts” on TikTok for people who can’t make it to the gym, or Disneyland’s virtual rides? Check it out!

Please include attribution to RentSpree if you share this graphic.

How to Stay Virtually Connected with Your Customers