This website, and the associated book, are dedicated to every woman who’s ever broken through a barrier, violated a taboo, or overcome seemingly insurmountable obstacles to achieve what seemed impossible, but was merely difficult . . . without even breaking a nail, or whining about it if she did.
When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.
So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.
Understand It’s Not a One-Size Fits All Approach
One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading
No matter what type of business you’re planning to run, there is a certain amount of risk that comes with having your own company. Even if you put all your effort into getting your business off the ground, there are all sorts of unforeseen circumstances that can arise, making it more important than ever to take out insurance. Whether you’re a small business or large organisation, keeping your company protected is crucial.
With that in mind, here are four types of insurance you should take out in order to ensure your business is protected.
Employers’ Liability Insurance
If you are employing others in your business you are legally required to take out employer’s liability insurance, which will ensure your employees are protected if they have a fall or are injured whilst at work. It’s important that you display your insurance certificate where your staff can view it.Continue reading