This website, and the associated book, are dedicated to every woman who’s ever broken through a barrier, violated a taboo, or overcome seemingly insurmountable obstacles to achieve what seemed impossible, but was merely difficult . . . without even breaking a nail, or whining about it if she did.
In honor of the recent National Women’s Equality Day, we’re taking a look at how to promote gender equality in the workplace.
Women have made so many strides in business over the past 50 years: they make up 47% of the workforce and are more likely than their male counterparts to have earned a bachelor’s degree by 29. Companies who invest in gender diversity see big economic returns, as companies who rank high in gender diversity categories are 15% more likely to outperform economic output averages.
In order for women to be achieve workplace equality, they must be granted equal opportunity, access to top decision-making positions, and equal pay. A recent study revealed that this is closer to reality than ever before: the number of female CEOS of Fortune 500 companies reached an all time high in 2019. Yet this high sees only 33 women leading top companies in the US – that’s just 6.6%.
For an organization to achieve gender equality, it needs to come from the top. Creating and cultivating an environment where women can work and thrive is a win-win for everyone. Discover 6 lessons from lady bosses and more tips for how your business can achieve gender equality with this visual created by Fundera.
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When you take the time and energy, not to mention investing money in creating video marketing and advertising content for your company, you want to be sure it is reaching as broad an audience as possible. To do that, you need to find the appropriate channels to distribute your video, paying close attention to who the audience is, making sure it fits your key demographics.
So, what happens if you aren’t quite satisfied with your reach, and you’re questioning if you are in fact doing all you can to get your content out there? Here are some tips and advice that will help ensure your video content is reaching the broad audience you hoped for.
Understand It’s Not a One-Size Fits All Approach
One of the biggest mistakes companies can make is to assume video marketing is a one-size-fits-all approach. Continue reading